News: 2NE1, High Jewelry Brand “Chrome Hearts” Collaboration Through “2NE1 Loves Shinsegae”


2NE1 and high jewelry brand “Chrome Hearts” have embarked on a new collaboration.

For a month, from May 29th-June 27th2NE1 has been chosen as the new models for Shinsegae Department Store’s “2NE1 Loves Shinsegae” campaign, which is a collaboration with luxury high jewelry brand, Chrome Hearts.

Chrome Hearts would be holding an event starting on May 19th, displaying a pop-up store on the 5th floor of the main building of Shinsegae Department Store, which will showcase the products of the first 2NE1-Chrome Hearts collaboration project that the girls specifically participated in the planning and designing for. These products would only be exclusively released locally, and after a month, then they will be released in Chrome Hearts stores found internationally.

The various advertisement media that showcases 2NE1 would be displayed on the walls of the Shinsegae Department Store main branch building, as well as on fashion magazines, websites, blogs, and SNS. People can expect more dynamic and active advertising methods for this event.

In addition, Shinsegae, having chosen 2NE1 specifically as their models, would be designing special gift catalogs that will show the products that each of the 2NE1 members have had a hand in the production of; the special promotions will be concentrating on the different lifestyles and tastes of the consumers.

A YG representative reveals, “With fashion leaders 2NE1 who attracts a strong, young generation of consumers, Shinsegae Department Store that holds its integrity with its high quality image, plus the stylish and luxurious high-end jewelry, Chrome Hearts, this collaboration is the kind where you can expect a new synergy that will work well together,” he says.

On the other hand, 2NE1′s leader, CL will be debuting her first solo on May 28th, four years after their debut. 2NE1 is expected to also have a comeback as a group after.


Source: YG-Life

Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara


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